Tag Archives: Writing

Calisthenics for the brain

By tim | Published: 05/07/2011

The writing process can help us to think through what we know and develop richer, more useful, more valuable, more considered interpretations of the world.

Posted in Books, History, Letters, Reading, Writing | Also tagged , , , , , , , , , , | 14 Comments

Could be foggy

By tim | Published: 07/06/2011

The English language in America is fog-bound. This is hellish serious, more serious than who will be the next Republican nominee for the Presidency

Posted in History, Jargon, Letters, Magazines, Plain English, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Between the lines

By tim | Published: 31/05/2011

Despite the Cold War editorial shadow play, much of what Encounter published seems thoughtful, considered and independent, and certainly bears reading today.

Posted in Books, Design, History, Magazines, Politics, Writing | Also tagged , , , , , , , , , , , , , | 4 Comments

Ruminations

By tim | Published: 24/05/2011

I picked up a carton of the milk chocolate version, looked at the packaging and entered a parallel world of Modern Milk-soaked surrealism.

Posted in Brand, Copy analysis, Design, Tone of voice, Writing | Also tagged , , , , , , , , | 14 Comments

Southbank Centre celebrates the Festival of Britain

By tom | Published: 10/05/2011

The English language is a mixed-up, muddled-up, shook-up wonder and the great leveller we all have in common.

Posted in Art, Brand, Business, Campaigning, Design, History, London, Photography, Poetry, Politics, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , | 6 Comments

The music of writing

By tim | Published: 25/04/2011

Bernbach’s position reflects both the interest Madison Avenue developed in psychology and its cynical fantasy that it controlled people’s behaviour.

Posted in 26, Advertising, Brand, Business, Tone of voice, Writing | Also tagged , , , , , , , | 1 Comment

You’ve got mail

By tim | Published: 28/02/2011

There are some profoundly important pieces in this collection – asides, sideswipes and ruminations that bring the often complex theories and personalities of individuals into the language of everyday life.

Posted in Authors, History, Letters, Politics, Reading, Speechwriting, Tone of voice, Writing | Also tagged , , , , , , , , , , | 1 Comment

Your attention, please

By tim | Published: 21/01/2011

Lots of visits today thanks to an interesting conversation taking place on Twitter about writing, reading, technology and attention span. The original article I wrote can be found here. It now has some further comments from others, including one today from Tom Albrighton. The new article that got me going this morning is here: Less Text, [...]

Posted in Attention span, Reading, Writing | Also tagged , , , , | 2 Comments

The Mindless Menace of Violence

By tim | Published: 11/01/2011

What has violence ever accomplished? What has it ever created?

Posted in History, Politics, Speechwriting, Tone of voice, Writing | Also tagged , , , , , , , | 4 Comments