Tag Archives: Writing

The Gentle Author of Spitalfields Life

By tim | Published: 02/02/2012

‘In the midst of life I woke to find myself living in an old house beside Brick Lane in the East End of London.’ With these words the Spitalfields Life blog was born, back in August 2009.

Posted in Attention span, Authors, History, London, Reading, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , , , | 7 Comments

Comfortable among the clouds

By tim | Published: 24/01/2012

Joseph Roth’s What I Saw captures his impressions and observations as he wanders Berlin in the years between the two World Wars. He re-constructs the city before the reader’s eyes. But it’s very much his Berlin – one moment a hard reality of stone and traffic, the next a floating world of dizzying shapes and elusive symbols.

Posted in Authors, Books, Design, History, Writing | Also tagged , , , , , , , , , , , , , , , | 1 Comment

Random Spectacular

By tim | Published: 14/12/2011

Spitalfields Life is an important counter-argument to the ridiculous but common notion that people don’t like to read online.

Posted in Attention span, Authors, Design, London, Magazines, Photography, Reading, Writing | Also tagged , , , , , , , , , , , , , | 7 Comments

Tis as human a little story

By tim | Published: 09/12/2011

Designers don’t always limit themselves to pure function; why should copywriters restrict themselves to functional language?

Posted in Authors, Brand, Business, Copy analysis, Jargon, Plain English, Reading, Tone of voice, Writing | Also tagged , , , , , , , , , | 4 Comments

Stringing words together

By Fiona | Published: 24/10/2011

Playing a piece of music is like telling a story. A good storyteller knows how to capture an audience’s attention, vary the pace, add in the detail that hooks the imagination

Posted in 26, Storytelling, Workshops, Writing | Also tagged , , , , , , , , , , | 7 Comments

Wordsnaps

By tim | Published: 13/10/2011

Isn’t it a bit odd to use the conceit of the dictionary definition when your brand name is “rhubarb” – a word sometimes used to connote meaningless talk?

Posted in Brand, Business, Design, London, Tone of voice, Writing | Also tagged , , , , , , | 1 Comment

One amazing day

By tom | Published: 08/09/2011

Spend an exhilarating day with members of 26 developing your writing skills, listening to great writers talking about writing, and enjoy language games designed to expand your horizons

Posted in 26, Writing | Also tagged , , , | 4 Comments

On argument, instruction and authenticity

By tim | Published: 25/08/2011

It’s refreshing to see a business have and express a point of view

Posted in Brand, Business, Copy analysis, Design, Storytelling, Tone of voice, Writing | Also tagged , , , , , , | 10 Comments

Passing thoughts

By tim | Published: 22/07/2011

Why have they made one of the most historically rich parts of London sound like an area in Manhattan?

Posted in Brand, Business, Copy analysis, Design, Jargon, London, Tone of voice, Writing | Also tagged , , , , , , , , | 8 Comments

Calisthenics for the brain

By tim | Published: 05/07/2011

The writing process can help us to think through what we know and develop richer, more useful, more valuable, more considered interpretations of the world.

Posted in Books, History, Letters, Reading, Writing | Also tagged , , , , , , , , , , | 14 Comments