Tag Archives: Tone of voice

The Serious Business of Stories

On brand storytelling – I can promise you conflict, strong views, a horrendous piece of jargon and a nice photograph of Zippy and George from Rainbow.

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Turned out nice again

The Southbank Centre invited me to create a language installation for the Festival of Neighbourhood. The site stretches from Waterloo Bridge to the London Eye, and incorporates the new Jubilee Gardens that front the old Shell complex. Language is a strong theme in this year’s summer festivities. They include the London Literary Festival, typo-graphics by [...]

Posted in Art, Authors, Books, Brand, Business, Campaigning, Colloquialisms, Corporate communications, Design, Education, Families, Free speech, London, Media, Photography, Poetry, Relationships, Storytelling, Tone of voice, Typography, Vocabulary, Workshops, Writing | Also tagged , , , , | Leave a comment

The noise of waters

The Thames Water van was on a street nearby. ‘We love water’ suggests these providers of London-based aquatic solutions are making a noble effort to sound friendly and engaging.

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The Gentle Author of Spitalfields Life

‘In the midst of life I woke to find myself living in an old house beside Brick Lane in the East End of London.’ With these words the Spitalfields Life blog was born, back in August 2009.

Posted in Attention span, Authors, History, London, Reading, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , , , | Comments closed

Consider yourself at home

This is one of my favourite customer service signs, complete with seasonal make-over. You’ll find it in Gaddis & Co, in Luxor, Egypt.

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On argument, instruction and authenticity

It’s refreshing to see a business have and express a point of view

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Ruminations

I picked up a carton of the milk chocolate version, looked at the packaging and entered a parallel world of Modern Milk-soaked surrealism.

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Southbank Centre celebrates the Festival of Britain

The English language is a mixed-up, muddled-up, shook-up wonder and the great leveller we all have in common.

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A blazing star

Despite the anti-popery, there’s something Bellocose about Lewes Bonfire’s combination of dark fuming and expressive zest, this farrago of black powders. Effigies of ‘Enemies of Bonfire’ – usually local officials – are paraded on pikes, but there’s also a sense of togetherness and vitality.

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