Tag Archives: tim rich

Writer’s block

The Silver Jubilee Crystal Crown was sculpted by Arthur Fleischmann, who pioneered carving in Perspex. It is the largest solid block of Acrylic in the world. It was originally made in 1968 for Stanley Kubrick’s film “2001 – A Space Odyssey”

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Calisthenics for the brain

The writing process can help us to think through what we know and develop richer, more useful, more valuable, more considered interpretations of the world.

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Colourful language

I saw this lovely shop in Delft. I was rather taken with the poem they have in the window – a characterful piece of DIY brand writing.

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Tone deaf

Tone of voice – Southwark Council murder Shakespeare.

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The game of the name

A good name rolls the most relevant points about the organisation or thing or activity into one word or phrase. It’s a linguistic roulade. When something is tough to name it’s often because the proposition isn’t clear and compelling. You can’t create a meaningful, memorable name unless there’s something meaningful and memorable to convey.

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Making every word tell

Without confidence in your audience you can’t produce writing with personality.

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Brighton rock

I’ve just seen a rather startling example of what happens when the big idea behind a campaign isn’t followed through in the detail. It’s a recruitment initiative from Brighton & Hove City Council, which is hoping to attract four new ‘strategic directors’ …

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Honour and silk

My wife Lesley Katon has an avian eye for wonderful second-hand books. No gloamy back room, unsorted pile or foxed cover can temper her pursuit of a homeless bibliographical gem. So it was yesterday, when she returned from our local bookshop – Dim & Distant – with this battered but beautiful piece. Published by Delpire in […]

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