Tag Archives: story

The Serious Business of Stories

On brand storytelling – I can promise you conflict, strong views, a horrendous piece of jargon and a nice photograph of Zippy and George from Rainbow.

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Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

Posted in Advertising, Brand, Business, Design, Plain English, Storytelling, Tone of voice, Vocabulary, Writing | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

A Christmas Cracker

Rochester House, home for The Story Museum, was a magnet for roving Tale Tellers, Yarn Spinners and Gossip Mongers who arrived from far and wide to feed off the Oxford Gyre; the storytelling energy that has made the city of dreaming spires such a Mecca for writers.

Posted in Authors, Books, Education, Families, Free speech, Health, History, Poetry, Reading, Storytelling, Writing | Also tagged , , , , , , , , , | Leave a comment