Tag Archives: sorry

Sorry tale

These printed apologies demonstrate one thing very clearly – when a company has its back against the wall it turns to words not pictures.

Posted in Advertising, Brand, Business, Copy analysis, Corporate communications, Crisis communications, Jargon, Letters, Media, Plain English, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , | Leave a comment

50 shades of sorry

Sorry is one of the most subjective words in the English language because it can be infected with so many nuances. Far from expressing genuine contrition, governments, businesses, public figures and (sorry about this) you and me use apologies to divert attention, manage expectations, resuscitate reputations, and even implicate the victim. 2013 has already seen […]

Posted in Brand, Business, Celebrities, Colloquialisms, Copy analysis, Families, Jargon, Media, Politics, Relationships, Storytelling, Tone of voice, Vocabulary, Writing | Tagged | Leave a comment