Tag Archives: process

Unfinished conclusions

What is this obsession with finishing things? Does life really become more manageable with beginnings, middles and ends, or is ‘finished’ just a comfort zone? The point at which any act concludes is purely subjective. We are in a perpetual state of unfinished everything.

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The game of the name

A good name rolls the most relevant points about the organisation or thing or activity into one word or phrase. It’s a linguistic roulade. When something is tough to name it’s often because the proposition isn’t clear and compelling. You can’t create a meaningful, memorable name unless there’s something meaningful and memorable to convey.

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