Tag Archives: personality

A blazing star

Despite the anti-popery, there’s something Bellocose about Lewes Bonfire’s combination of dark fuming and expressive zest, this farrago of black powders. Effigies of ‘Enemies of Bonfire’ – usually local officials – are paraded on pikes, but there’s also a sense of togetherness and vitality.

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Making every word tell

Without confidence in your audience you can’t produce writing with personality.

Posted in 26, Business, Copy analysis, Design, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , | Comments closed