Tag Archives: marketing

Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

Posted in Advertising, Brand, Business, Design, Plain English, Storytelling, Tone of voice, Vocabulary, Writing | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

From home to home

A collaborative poem on a building site hoarding makes for a more interesting, intriguing piece of communication

Posted in Advertising, Art, Brand, Business, Design, Graffiti, London, Poetry, Typography, Writing | Also tagged , , , , , , , , , , , , , , , , , | Leave a comment

Blank verse

Fresh thoughts Think of everything Made for your world. Now that’s thought for food. Tim  

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Planting an idea

Nice touch from the Bishopsgate Kitchen in London: a twist on the old book of matches thing

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Are you a ninny?

Why is so much print advertising so very bad? Still. Today. After all these decades when Advertising with a cap A has enjoyed such success, glamour, adulation and influence?

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Balls™

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

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Bottles, beliefs and blobs

My review of ‘A Book about Innocent: Our Story and Some Things We’ve Learned’ by Richard Reed and Dan Germain, from Eye magazine. Shortly after it began trading, Innocent received a letter from the Trading Standards Office enquiring about the two ‘plump nuns’ listed among the ingredients of a smoothie. Innocent replied that it was [...]

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