Tag Archives: jargon

Hoxton Bienniale

Just recovering from the launch party of the 5th Hoxton Biennale. The months of preparation are as exhausting as they are exhilarating, but it’s worth all the effort when I see the streets, cafes, bars, galleries and public buildings filling with heart-stopping works of staggering genius.

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Buskers told to Foxtrot Oscar

‘Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation.’

Posted in Authors, Copy analysis, Design, Free speech, History, Jargon, London, Plain English, Poetry, Tone of voice, Writing | Also tagged , , , , , | Comments closed

Passing thoughts

Why have they made one of the most historically rich parts of London sound like an area in Manhattan?

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Could be foggy

The English language in America is fog-bound. This is hellish serious, more serious than who will be the next Republican nominee for the Presidency

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Plain wrong

Hasn’t business life come to something when so many organisations feel the need to outsource the judgement of communications quality and integrity?

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Balls™

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

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Writing wrongs

Denouncing gobbledygook generates headlines and can be claimed as an ‘initiative’, but it requires more than words to solve a problem with words.

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Tone deaf

Tone of voice – Southwark Council murder Shakespeare.

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The game of the name

A good name rolls the most relevant points about the organisation or thing or activity into one word or phrase. It’s a linguistic roulade. When something is tough to name it’s often because the proposition isn’t clear and compelling. You can’t create a meaningful, memorable name unless there’s something meaningful and memorable to convey.

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Brighton rock

I’ve just seen a rather startling example of what happens when the big idea behind a campaign isn’t followed through in the detail. It’s a recruitment initiative from Brighton & Hove City Council, which is hoping to attract four new ‘strategic directors’ …

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