Tag Archives: jargon gobbledygook “plain english” “tone of voice” 26

Some problems with ‘tone of voice’

Public bodies should only launch anti-jargon ‘campaigns’, ‘drives’, ‘initiatives’ and ‘guides’ if they really are trying to make a lasting improvement to their language.

Posted in 26, Brand, Business, Jargon, Plain English, Tone of voice, Writing | Also tagged | Comments closed