Tag Archives: ideas

Calisthenics for the brain

The writing process can help us to think through what we know and develop richer, more useful, more valuable, more considered interpretations of the world.

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Brighton rock

I’ve just seen a rather startling example of what happens when the big idea behind a campaign isn’t followed through in the detail. It’s a recruitment initiative from Brighton & Hove City Council, which is hoping to attract four new ‘strategic directors’ …

Posted in Advertising, Brand, Business, Copy analysis, Design, Politics, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , | Comments closed