Tag Archives: grammar


Writing is not about rules, but communicating ideas. Any company that rejects a job application because of a misplaced apostrophe is barking up the wrong tree. The most original thinkers I work with struggle to tie their shoelaces.

Posted in Advertising, Art, Authors, Books, Brand, Business, Campaigning, Colloquialisms, Copy analysis, Corporate communications, Crisis communications, Design, Education, Free speech, History, Jargon, Media, Plain English, Poetry, Politics, Reading, Storytelling, Tone of voice, Vocabulary, Writing | Also tagged , , , , , , , , | Leave a comment

Could be foggy

The English language in America is fog-bound. This is hellish serious, more serious than who will be the next Republican nominee for the Presidency

Posted in History, Jargon, Letters, Magazines, Plain English, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , | Comments closed