Tag Archives: emotion

The music of writing

Bernbach’s position reflects both the interest Madison Avenue developed in psychology and its cynical fantasy that it controlled people’s behaviour.

Posted in 26, Advertising, Brand, Business, Tone of voice, Writing | Also tagged , , , , , , , | Comments closed

On pictures and prose

There are times when a striking image expresses something in a more powerful or accurate way, but there are also countless occasions when words are an extraordinarily moving or precise media, when words can do more, say more, show more or achieve more.

Posted in Books, Brand, Business, Design, History, Photography, Storytelling, Writing | Also tagged , , , , , , , , , , | Comments closed