Tag Archives: editing

Slave to the rhythm

Rhythm is the hidden magic within great writing.

Posted in 26, Advertising, Authors, Books, Brand, Business, Corporate communications, Design, Editing, Education, Free speech, Magazines, Media, Reading, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , | Leave a comment

Leaders and Speechwriters

‘You start by writing down the headline you want to see in the paper after you’ve delivered the speech. Then you write the two press releases for the articles you want to appear as follow-up stories to the speech. Then you sit down to write the speech.’ Paddy Ashdown

Posted in Campaigning, Poetry, Politics, Speechwriting, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , | Leave a comment

Calisthenics for the brain

The writing process can help us to think through what we know and develop richer, more useful, more valuable, more considered interpretations of the world.

Posted in Books, History, Letters, Reading, Writing | Also tagged , , , , , , , , , , , , , , , | Comments closed

Visual editing

A contemporary version of Swiss Design doesn’t have to mean clean lines and stark type, just the unremitting application of logic, analysis and clarity to the design process.

Posted in Books, Copy analysis, Design, History, Writing | Also tagged , , , , , , , , , , , , , , | Comments closed