Tag Archives: Design

Planting an idea

Nice touch from the Bishopsgate Kitchen in London: a twist on the old book of matches thing

Posted in Brand, Business, Design, London, Tone of voice, Writing | Also tagged , , , , , , , | 1 Comment

Colourful language

I saw this lovely shop in Delft. I was rather taken with the poem they have in the window – a characterful piece of DIY brand writing.

Posted in Art, Brand, Business, Design, History, Photography, Poetry, Tone of voice, Writing | Also tagged , , , , , | 6 Comments

Between the lines

Despite the Cold War editorial shadow play, much of what Encounter published seems thoughtful, considered and independent, and certainly bears reading today.

Posted in Books, Design, History, Magazines, Politics, Writing | Also tagged , , , , , , , , , , , , , | 4 Comments

Ruminations

I picked up a carton of the milk chocolate version, looked at the packaging and entered a parallel world of Modern Milk-soaked surrealism.

Posted in Brand, Copy analysis, Design, Tone of voice, Writing | Also tagged , , , , , , , , | 14 Comments

Visual editing

A contemporary version of Swiss Design doesn’t have to mean clean lines and stark type, just the unremitting application of logic, analysis and clarity to the design process.

Posted in Books, Copy analysis, Design, History, Writing | Also tagged , , , , , , , , , , , , , , | 3 Comments

Your attention, please

Lots of visits today thanks to an interesting conversation taking place on Twitter about writing, reading, technology and attention span. The original article I wrote can be found here. It now has some further comments from others, including one today from Tom Albrighton. The new article that got me going this morning is here: Less Text, [...]

Posted in Attention span, Reading, Writing | Also tagged , , , , | 2 Comments

99% right

The 99% name is a memorable counterblast to contemporary scaremongering and crippling community anxiety around young people.

Posted in Advertising, Brand, Campaigning, Copy analysis, Design, Jargon, London, Photography, Politics, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , | 3 Comments

Journey: day four

They don’t mind the electronically self-fucking bed, neither do they mind the condom curtain, they don’t even mind the explicit auto-porno-pose-brothel-Polaroids, but they are having a problem with the smell in THE BEDROOM

Posted in Campaigning, Design, Free speech, Photography, Politics, Storytelling, Writing | Also tagged , , , , , , , , | 3 Comments

One from the archive — Balls™

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

Posted in Advertising, Brand, Business, Copy analysis, Design, Jargon, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , | 11 Comments

Attention

Far from being helpless victims of technology-driven dumbing-down, we are actively paying attention in all sorts of new and productive ways.

Posted in 26, Attention span, Authors, Books, Business, Design, History, Reading, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , , , | 19 Comments