Tag Archives: creativity

Unfinished conclusions

What is this obsession with finishing things? Does life really become more manageable with beginnings, middles and ends, or is ‘finished’ just a comfort zone? The point at which any act concludes is purely subjective. We are in a perpetual state of unfinished everything.

Posted in Business, Design, Free speech, History, Politics, Travel, Writing | Also tagged , , , , , , , , , , , , , , , | 1 Comment

Brighton rock

I’ve just seen a rather startling example of what happens when the big idea behind a campaign isn’t followed through in the detail. It’s a recruitment initiative from Brighton & Hove City Council, which is hoping to attract four new ‘strategic directors’ …

Posted in Advertising, Brand, Business, Copy analysis, Design, Politics, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , | 2 Comments