Tag Archives: creativity

Slave to the rhythm

Rhythm is the hidden magic within great writing.

Posted in 26, Advertising, Authors, Books, Brand, Business, Corporate communications, Design, Editing, Education, Free speech, Magazines, Media, Reading, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , | Leave a comment

Unfinished conclusions

What is this obsession with finishing things? Does life really become more manageable with beginnings, middles and ends, or is ‘finished’ just a comfort zone? The point at which any act concludes is purely subjective. We are in a perpetual state of unfinished everything.

Posted in Business, Design, Free speech, History, Politics, Travel, Writing | Also tagged , , , , , , , , , , , , , , , | Comments closed

Brighton rock

I’ve just seen a rather startling example of what happens when the big idea behind a campaign isn’t followed through in the detail. It’s a recruitment initiative from Brighton & Hove City Council, which is hoping to attract four new ‘strategic directors’ …

Posted in Advertising, Brand, Business, Copy analysis, Design, Politics, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , | Comments closed