Tag Archives: corporate communications

Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

Posted in Advertising, Brand, Business, Design, Plain English, Storytelling, Tone of voice, Vocabulary, Writing | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Sorry tale

These printed apologies demonstrate one thing very clearly – when a company has its back against the wall it turns to words not pictures.

Posted in Advertising, Brand, Business, Copy analysis, Corporate communications, Crisis communications, Jargon, Letters, Media, Plain English, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , | Leave a comment