Tag Archives: copywriting

Plain wrong

By tim | Published: 05/10/2010

Hasn’t business life come to something when so many organisations feel the need to outsource the judgement of communications quality and integrity?

Posted in Brand, Business, Jargon, Plain English, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , | 35 Comments

One from the archive — Balls™

By tim | Published: 27/09/2010

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

Posted in Advertising, Brand, Business, Copy analysis, Design, Jargon, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , | 11 Comments

Attention

By tim | Published: 05/08/2010

Far from being helpless victims of technology-driven dumbing-down, we are actively paying attention in all sorts of new and productive ways.

Posted in 26, Attention span, Authors, Books, Business, Design, History, Reading, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , , , | 19 Comments