Tag Archives: copywriting

Consider yourself at home

By tim | Published: 16/12/2011

This is one of my favourite customer service signs, complete with seasonal make-over. You’ll find it in Gaddis & Co, in Luxor, Egypt.

Posted in Brand, Business, History, Photography, Tone of voice, Writing | Also tagged , , , , , , | 1 Comment

Tis as human a little story

By tim | Published: 09/12/2011

Designers don’t always limit themselves to pure function; why should copywriters restrict themselves to functional language?

Posted in Authors, Brand, Business, Copy analysis, Jargon, Plain English, Reading, Tone of voice, Writing | Also tagged , , , , , , , , , | 4 Comments

Planting an idea

By tim | Published: 19/10/2011

Nice touch from the Bishopsgate Kitchen in London: a twist on the old book of matches thing

Posted in Brand, Business, Design, London, Tone of voice, Writing | Also tagged , , , , , , , | 1 Comment

Wordsnaps

By tim | Published: 13/10/2011

Isn’t it a bit odd to use the conceit of the dictionary definition when your brand name is “rhubarb” – a word sometimes used to connote meaningless talk?

Posted in Brand, Business, Design, London, Tone of voice, Writing | Also tagged , , , , , , | 1 Comment

Passing thoughts

By tim | Published: 22/07/2011

Why have they made one of the most historically rich parts of London sound like an area in Manhattan?

Posted in Brand, Business, Copy analysis, Design, Jargon, London, Tone of voice, Writing | Also tagged , , , , , , , , | 8 Comments

Write Copy, Make Money

By tim | Published: 25/11/2010

We copywriters need to invest full and proper time in commercial matters, as well as our commercial writing. But sometimes we forget about the basics of good business when we’re trying to hit a series of fast-moving deadlines.

Posted in Authors, Books, Business, Writing | Also tagged , , , , , , , , , , , , | 6 Comments

99% right

By tim | Published: 09/11/2010

The 99% name is a memorable counterblast to contemporary scaremongering and crippling community anxiety around young people.

Posted in Advertising, Brand, Campaigning, Copy analysis, Design, Jargon, London, Photography, Politics, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , | 3 Comments

Are you a ninny?

By tim | Published: 27/10/2010

Why is so much print advertising so very bad? Still. Today. After all these decades when Advertising with a cap A has enjoyed such success, glamour, adulation and influence?

Posted in Advertising, Books, Brand, Business, Copy analysis, Design, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , | 2 Comments

Plain wrong

By tim | Published: 05/10/2010

Hasn’t business life come to something when so many organisations feel the need to outsource the judgement of communications quality and integrity?

Posted in Brand, Business, Jargon, Plain English, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , | 30 Comments

One from the archive — Balls™

By tim | Published: 27/09/2010

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

Posted in Advertising, Brand, Business, Copy analysis, Design, Jargon, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , | 11 Comments