Tag Archives: copywriting

The Serious Business of Stories

On brand storytelling – I can promise you conflict, strong views, a horrendous piece of jargon and a nice photograph of Zippy and George from Rainbow.

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Me, you and the goats

What can copywriters learn from behavioural economics? Can social media measurement improve the way we write? Should writers turn to neuroscience to better understand what’s going in readers’ minds? What exactly is tone of voice? How do you write memorable strap lines? Could you make more money as a writer? Does storytelling really have a […]

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Slave to the rhythm

Rhythm is the hidden magic within great writing.

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Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

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Sorry tale

These printed apologies demonstrate one thing very clearly – when a company has its back against the wall it turns to words not pictures.

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A thunder of assent

Throughout Churchill: The Power of Words, you are reminded of the importance of the physicality of writing, and the way in which the scaffolding of language is built, piece by piece, with effort and craft, to arrive at something which inspires, moves and motivates

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Back to Midtown

If you’re going to promote an area’s links with great writers, you have to do better than ‘The Bloomsbury Set, based in the area included Virginia Woolf and E.M. Forster.’ It doesn’t even make sense.

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Tosh?

‘A pun does not commonly justify a blow in return. But if a blow were given for such cause, and death ensued, the jury would be judges both of the facts and of the pun, and might, if the latter were of an aggravated character, return a verdict of justifiable homicide.’ Oliver Wendell Holmes The […]

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Blank verse

Fresh thoughts Think of everything Made for your world. Now that’s thought for food. Tim  

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Consider yourself at home

This is one of my favourite customer service signs, complete with seasonal make-over. You’ll find it in Gaddis & Co, in Luxor, Egypt.

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