Tag Archives: copy

Back to Midtown

If you’re going to promote an area’s links with great writers, you have to do better than ‘The Bloomsbury Set, based in the area included Virginia Woolf and E.M. Forster.’ It doesn’t even make sense.

Posted in Advertising, Authors, Brand, Business, Copy analysis, History, London, Tone of voice, Writing | Also tagged , , , , , , , , , , , | Comments closed

Tosh?

‘A pun does not commonly justify a blow in return. But if a blow were given for such cause, and death ensued, the jury would be judges both of the facts and of the pun, and might, if the latter were of an aggravated character, return a verdict of justifiable homicide.’ Oliver Wendell Holmes The […]

Posted in Advertising, Brand, Business, Copy analysis, Tone of voice, Writing | Also tagged , , , , | Comments closed

The Gentle Author of Spitalfields Life

‘In the midst of life I woke to find myself living in an old house beside Brick Lane in the East End of London.’ With these words the Spitalfields Life blog was born, back in August 2009.

Posted in Attention span, Authors, History, London, Reading, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , , , | Comments closed

Passing thoughts

Why have they made one of the most historically rich parts of London sound like an area in Manhattan?

Posted in Brand, Business, Copy analysis, Design, Jargon, London, Tone of voice, Writing | Also tagged , , , , , , , , | Comments closed

Your attention, please

Lots of visits today thanks to an interesting conversation taking place on Twitter about writing, reading, technology and attention span. The original article I wrote can be found here. It now has some further comments from others, including one today from Tom Albrighton. The new article that got me going this morning is here: Less Text, […]

Posted in Attention span, Reading, Writing | Also tagged , , , , | Comments closed

99% right

The 99% name is a memorable counterblast to contemporary scaremongering and crippling community anxiety around young people.

Posted in Advertising, Brand, Campaigning, Copy analysis, Design, Jargon, London, Photography, Politics, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , | Comments closed

Are you a ninny?

Why is so much print advertising so very bad? Still. Today. After all these decades when Advertising with a cap A has enjoyed such success, glamour, adulation and influence?

Posted in Advertising, Books, Brand, Business, Copy analysis, Design, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , | Comments closed

Balls™

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

Posted in Advertising, Brand, Business, Copy analysis, Design, Jargon, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , | Comments closed