Tag Archives: confidence

Plain wrong

Hasn’t business life come to something when so many organisations feel the need to outsource the judgement of communications quality and integrity?

Posted in Brand, Business, Jargon, Plain English, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , | Comments closed

Making every word tell

Without confidence in your audience you can’t produce writing with personality.

Posted in 26, Business, Copy analysis, Design, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , | Comments closed