Tag Archives: communications

Slave to the rhythm

Rhythm is the hidden magic within great writing.

Posted in 26, Advertising, Authors, Books, Brand, Business, Corporate communications, Design, Editing, Education, Free speech, Magazines, Media, Reading, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , | Leave a comment

Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

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A thunder of assent

Throughout Churchill: The Power of Words, you are reminded of the importance of the physicality of writing, and the way in which the scaffolding of language is built, piece by piece, with effort and craft, to arrive at something which inspires, moves and motivates

Posted in Education, History, London, New York City, Politics, Speechwriting, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

The Gentle Author of Spitalfields Life

‘In the midst of life I woke to find myself living in an old house beside Brick Lane in the East End of London.’ With these words the Spitalfields Life blog was born, back in August 2009.

Posted in Attention span, Authors, History, London, Reading, Storytelling, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , , , | Comments closed

The music of writing

Bernbach’s position reflects both the interest Madison Avenue developed in psychology and its cynical fantasy that it controlled people’s behaviour.

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99% right

The 99% name is a memorable counterblast to contemporary scaremongering and crippling community anxiety around young people.

Posted in Advertising, Brand, Campaigning, Copy analysis, Design, Jargon, London, Photography, Politics, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , | Comments closed

Balls™

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

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