Tag Archives: communication


Writing is not about rules, but communicating ideas. Any company that rejects a job application because of a misplaced apostrophe is barking up the wrong tree. The most original thinkers I work with struggle to tie their shoelaces.

Posted in Advertising, Art, Authors, Books, Brand, Business, Campaigning, Colloquialisms, Copy analysis, Corporate communications, Crisis communications, Design, Education, Free speech, History, Jargon, Media, Plain English, Poetry, Politics, Reading, Storytelling, Tone of voice, Vocabulary, Writing | Also tagged , , , , , , , , | Leave a comment

Planting an idea

Nice touch from the Bishopsgate Kitchen in London: a twist on the old book of matches thing

Posted in Brand, Business, Design, London, Tone of voice, Writing | Also tagged , , , , , , , | Comments closed