Tag Archives: clarity

Calisthenics for the brain

The writing process can help us to think through what we know and develop richer, more useful, more valuable, more considered interpretations of the world.

Posted in Books, History, Letters, Reading, Writing | Also tagged , , , , , , , , , , , , , , , | Comments closed

Plain wrong

Hasn’t business life come to something when so many organisations feel the need to outsource the judgement of communications quality and integrity?

Posted in Brand, Business, Jargon, Plain English, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , | Comments closed

Balls™

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

Posted in Advertising, Brand, Business, Copy analysis, Design, Jargon, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , | Comments closed