Tag Archives: business writing

Tis as human a little story

Designers don’t always limit themselves to pure function; why should copywriters restrict themselves to functional language?

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Plain wrong

Hasn’t business life come to something when so many organisations feel the need to outsource the judgement of communications quality and integrity?

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Balls™

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

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Making every word tell

Without confidence in your audience you can’t produce writing with personality.

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Brighton rock

I’ve just seen a rather startling example of what happens when the big idea behind a campaign isn’t followed through in the detail. It’s a recruitment initiative from Brighton & Hove City Council, which is hoping to attract four new ‘strategic directors’ …

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