Tag Archives: brands

Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

Posted in Advertising, Brand, Business, Design, Plain English, Storytelling, Tone of voice, Vocabulary, Writing | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Passing thoughts

Why have they made one of the most historically rich parts of London sound like an area in Manhattan?

Posted in Brand, Business, Copy analysis, Design, Jargon, London, Tone of voice, Writing | Also tagged , , , , , , , , | Comments closed