Tag Archives: branding

From the heart

By tim | Published: 04/09/2012

“Brand is not a communication issue,” says Olins, “it is an issue of communication plus behaviour plus product.”

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Back to Midtown

By tim | Published: 19/07/2012

If you’re going to promote an area’s links with great writers, you have to do better than ‘The Bloomsbury Set, based in the area included Virginia Woolf and E.M. Forster.’ It doesn’t even make sense.

Posted in Advertising, Authors, Brand, Business, Copy analysis, History, London, Tone of voice, Writing | Also tagged , , , , , , , , , , , | Comments closed

Blank verse

By tim | Published: 01/03/2012

Fresh thoughts Think of everything Made for your world. Now that’s thought for food. Tim  

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Wordsnaps

By tim | Published: 13/10/2011

Isn’t it a bit odd to use the conceit of the dictionary definition when your brand name is “rhubarb” – a word sometimes used to connote meaningless talk?

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Passing thoughts

By tim | Published: 22/07/2011

Why have they made one of the most historically rich parts of London sound like an area in Manhattan?

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Ruminations

By tim | Published: 24/05/2011

I picked up a carton of the milk chocolate version, looked at the packaging and entered a parallel world of Modern Milk-soaked surrealism.

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Plain wrong

By tim | Published: 05/10/2010

Hasn’t business life come to something when so many organisations feel the need to outsource the judgement of communications quality and integrity?

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Balls™

By tim | Published: 27/09/2010

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

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Bottles, beliefs and blobs

By tom | Published: 01/06/2010

My review of ‘A Book about Innocent: Our Story and Some Things We’ve Learned’ by Richard Reed and Dan Germain, from Eye magazine. Shortly after it began trading, Innocent received a letter from the Trading Standards Office enquiring about the two ‘plump nuns’ listed among the ingredients of a smoothie. Innocent replied that it was [...]

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