Tag Archives: branding

Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

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From the heart

“Brand is not a communication issue,” says Olins, “it is an issue of communication plus behaviour plus product.”

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Back to Midtown

If you’re going to promote an area’s links with great writers, you have to do better than ‘The Bloomsbury Set, based in the area included Virginia Woolf and E.M. Forster.’ It doesn’t even make sense.

Posted in Advertising, Authors, Brand, Business, Copy analysis, History, London, Tone of voice, Writing | Also tagged , , , , , , , , , , , | Comments closed

Blank verse

Fresh thoughts Think of everything Made for your world. Now that’s thought for food. Tim  

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Wordsnaps

Isn’t it a bit odd to use the conceit of the dictionary definition when your brand name is “rhubarb” – a word sometimes used to connote meaningless talk?

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Passing thoughts

Why have they made one of the most historically rich parts of London sound like an area in Manhattan?

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Ruminations

I picked up a carton of the milk chocolate version, looked at the packaging and entered a parallel world of Modern Milk-soaked surrealism.

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Plain wrong

Hasn’t business life come to something when so many organisations feel the need to outsource the judgement of communications quality and integrity?

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Balls™

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

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