Tag Archives: brand naming

The noise of waters

The Thames Water van was on a street nearby. ‘We love water’ suggests these providers of London-based aquatic solutions are making a noble effort to sound friendly and engaging.

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The game of the name

A good name rolls the most relevant points about the organisation or thing or activity into one word or phrase. It’s a linguistic roulade. When something is tough to name it’s often because the proposition isn’t clear and compelling. You can’t create a meaningful, memorable name unless there’s something meaningful and memorable to convey.

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