Tag Archives: brand language

Wordsnaps

Isn’t it a bit odd to use the conceit of the dictionary definition when your brand name is “rhubarb” – a word sometimes used to connote meaningless talk?

Posted in Brand, Business, Design, London, Tone of voice, Writing | Also tagged , , , , , , | Comments closed

Full of passionate intensity

We are passionate about accountancy. Abacus We are passionate about insurance. Churchill Insurance We are passionate about drains. Amalgamated Services We are passionate about initial public offerings. Renaissance Capital We are passionate about engaging employers in developing their workforce and raising the aspirations and achievements of all learners. B-Skill We are passionate about our cattle. Martin’s […]

Posted in Brand, Business, Writing | Also tagged , , , , , , , | Comments closed