Tag Archives: advertising

You count

By tim | Published: 26/01/2012

Waitrose – it’s the first time I’ve seen the new ‘You count’ line. I just can’t stop misreading it without the ‘o’ after the ‘c’.

Posted in Advertising, Brand, Business, Copy analysis, Design, Food, Tone of voice | Also tagged , , | 2 Comments

The music of writing

By tim | Published: 25/04/2011

Bernbach’s position reflects both the interest Madison Avenue developed in psychology and its cynical fantasy that it controlled people’s behaviour.

Posted in 26, Advertising, Brand, Business, Tone of voice, Writing | Also tagged , , , , , , , | 1 Comment

No real point

By tim | Published: 16/11/2010

Cheryl Cole and L’Oreal ads are common targets of mimicry, but this artist hasn’t done enough to move the narrative on.

Posted in Advertising, Art, Brand, Business, Campaigning, Copy analysis, Design, Graffiti, London, Writing | Also tagged , , , , , , , , | 8 Comments

Are you a ninny?

By tim | Published: 27/10/2010

Why is so much print advertising so very bad? Still. Today. After all these decades when Advertising with a cap A has enjoyed such success, glamour, adulation and influence?

Posted in Advertising, Books, Brand, Business, Copy analysis, Design, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , | 2 Comments

One from the archive — Balls™

By tim | Published: 27/09/2010

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

Posted in Advertising, Brand, Business, Copy analysis, Design, Jargon, Tone of voice, Writing | Also tagged , , , , , , , , , , , , , , , , , , , | 11 Comments