Tag Archives: 26.org.uk

Slave to the rhythm

Rhythm is the hidden magic within great writing.

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Stringing words together

Playing a piece of music is like telling a story. A good storyteller knows how to capture an audience’s attention, vary the pace, add in the detail that hooks the imagination

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Write Copy, Make Money

We copywriters need to invest full and proper time in commercial matters, as well as our commercial writing. But sometimes we forget about the basics of good business when we’re trying to hit a series of fast-moving deadlines.

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