Category Archives: Writing

Tis as human a little story

By tim | Published: 09/12/2011

Designers don’t always limit themselves to pure function; why should copywriters restrict themselves to functional language?

Also posted in Authors, Brand, Business, Copy analysis, Jargon, Plain English, Reading, Tone of voice | Tagged , , , , , , , , , , | 6 Comments

The Look of Love

By tom | Published: 29/11/2011

Most of the fundraising projects I work on are with destitute human rights foundations struggling for survival. Exterior events always seem to take place in the doldrums of winter on the streets of London, New York, Paris, Madrid or Den Haag which may sound glamorous but involves dripping tents, mobile blind spots, failing generators, obstreperous [...]

Also posted in Business, Campaigning, Education, Families, Health, Science, Storytelling | 1 Comment

Mad in America

By tim | Published: 25/11/2011

From Bedlam to chemical lobotomies; this is a harrowing history of the way people with mental illness have been treated in the US and other developed countries.

Also posted in Books, History | Tagged , , , | 2 Comments

Stringing words together

By Fiona | Published: 24/10/2011

Playing a piece of music is like telling a story. A good storyteller knows how to capture an audience’s attention, vary the pace, add in the detail that hooks the imagination

Also posted in 26, Storytelling, Workshops | Tagged , , , , , , , , , , , | 7 Comments

Planting an idea

By tim | Published: 19/10/2011

Nice touch from the Bishopsgate Kitchen in London: a twist on the old book of matches thing

Also posted in Brand, Business, Design, London, Tone of voice | Tagged , , , , , , , , | 1 Comment

WORDSTOCK – One Amazing Day

By tom | Published: 14/10/2011

WORDSTOCK began as a twinkle in our collective eyes at a 26 Board meeting: Could it be possible to attract 70 people who are mad about writing and communications to a wordstorming Saturday somewhere in central London? And if so, who so, where so, when so? Approaching likely punters was the easy bit because 26 [...]

Also posted in 26, Art, Authors, Books, Brand, Business, Campaigning, Copy analysis, Design, Food, Free speech, Graffiti, History, Jargon, Letters, London, Magazines, Photography, Poetry, Reading, Storytelling, Tone of voice, Workshops | 5 Comments

Wordsnaps

By tim | Published: 13/10/2011

Isn’t it a bit odd to use the conceit of the dictionary definition when your brand name is “rhubarb” – a word sometimes used to connote meaningless talk?

Also posted in Brand, Business, Design, London, Tone of voice | Tagged , , , , , , , | 1 Comment

The Hunting of the Shark

By tom | Published: 22/09/2011

  The Hunting of the Shark In August 1986 a 25-foot fibreglass shark was ceremoniously lowered through the roof of a terraced house in Oxford, and triggered a quixotic battle of wills that dragged on for six exhausting years. Commissioned by the writer Bill Heine and made by sculptor John Buckley, the Headington Shark tested [...]

Posted in Writing | 5 Comments

Writer’s block

By tim | Published: 13/09/2011

The Silver Jubilee Crystal Crown was sculpted by Arthur Fleischmann, who pioneered carving in Perspex. It is the largest solid block of Acrylic in the world. It was originally made in 1968 for Stanley Kubrick’s film “2001 – A Space Odyssey”

Also posted in Art, Design, History, London | Tagged , , , , , , , , , | 3 Comments

One amazing day

By tom | Published: 08/09/2011

Spend an exhilarating day with members of 26 developing your writing skills, listening to great writers talking about writing, and enjoy language games designed to expand your horizons

Also posted in 26 | Tagged , , , , | 4 Comments