Category Archives: Writing

Me, you and the goats

What can copywriters learn from behavioural economics? Can social media measurement improve the way we write? Should writers turn to neuroscience to better understand what’s going in readers’ minds? What exactly is tone of voice? How do you write memorable strap lines? Could you make more money as a writer? Does storytelling really have a […]

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First principle

‘Digital first’.

It’s such a harmless phrase, almost inoffensive in its bland yet bald stating of what is an obvious truth.

Except it’s not – not harmless, and not even necessarily a truth, obvious or otherwise.

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Slave to the rhythm

Rhythm is the hidden magic within great writing.

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It’s all Greek to me

  Just back from Easter in the Peloponnese. Chaos meets miracles. Microscopic olive buds bursting from elephantine trunks. Marble soft as a pillow. Iridescent jet propelled beetles as big as mice. Horses performing circus tricks for sugar cubes. Giant lemons of many varieties hanging from one slender bough. Satellites like flying islands winking between the […]

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Rock Paper Scissors

To mark William Burroughs’ 100th birthday (snippets of him live on in all of us) here’s a bunch of vids. A Man Within CIA Assassin? Thanksgiving prayer William Burroughs photographs Love your enemies Shotgun paintings Dr Benway operates The Threepenny Opera Destroy all rational thought Cut-Ups Junkie Cut-Up Balloons in Black & White Commissioner of Sewers […]

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SIT DOWN AND SHUT UP

  I spent my schooldays staring the glass out of the windows. The poverty of expectation suffocated aspiration. The punitive discipline blunted everything about us. Teachers yawned their way through lessons. I had been imprisoned for a crime I had not committed. I hid from bullies and sports masters in music and art rooms, inventing […]

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At 66000mph

Some pieces from us that you may have missed: Attention span Far from being helpless victims of technology-driven dumbing-down, we are actively paying attention in all sorts of new and productive ways. Calisthenics for the brain The act of writing can help us to explore new ideas, clarify what we know and don’t know, and […]

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Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

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The best pictures are on the radio

Alan Dein is fly-fishing the airwaves again with a 4th series of Don’t Log Off. His rod is Facebook, his line is Skype, his bait is an invitation – talk to me. The acoustic of the programme suggests we are tucked up in a midnight cupboard deep in the bowels of Broadcasting House. Slivers of music […]

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Less is more…more or less

I’m still buzzing from the D&AD Awards Ceremony at The Roundhouse in June. It was extra brilliant this year because Neville Brody (D&AD President and founder of the Anti-Design Festival) masterminded a parody of awards ceremonies. We got the 1970s light show, street-cred beatboxer, fetishistic nouvelle cuisine, fledgling artists and actors waiting tables, and sexy […]

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