Category Archives: Writing

Flatland

Flatland is a two-dimensional world populated by symmetrical Shapes. It is rigidly divided into classes, which are controlled by a brutal hierarchy. Isosceles Triangles are the proletariat – peasants, labourers and soldiers. Equilateral Triangles are middle class artisans. Rectangles and Pentagons become doctors and lawyers, and Hexagons tend to be executives and administrators. Polygons constitute […]

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A to B via CDEFGHIJKLMNOPQRSTUVWXYZ

DESIRE LINES My studio window looks out on a dog-leg junction where Hackney Road and two side streets meet in an awkward configuration. A few steps east is a push-button Pelican Crossing armed with traffic lights, CCTV, illuminated bollards, solar panels, audible signals, flashing countdown numerals, metal railings and access ramps mounted on a raised […]

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Sound and fury

I aspire to beauty but it can be an ugly world, so I have to record it.

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The Serious Business of Stories

On brand storytelling – I can promise you conflict, strong views, a horrendous piece of jargon and a nice photograph of Zippy and George from Rainbow.

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A Fourth World

It is a love letter to what can unite us; perhaps even a glimpse of a future world without borders.

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Yes, no, definitely maybe – part 2

More excellent writing on Scottish independence

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Yes, no, definitely maybe

The battle for and against Scottish independence is inspiring some fine writing.

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A letter from Michael Wolff

This letter from Michael Wolff was originally commissioned by Kyoorius magazine in Mumbai. Michael contemplates the machinations of the design business, collaboration, humility, and the pitfalls of vanity.   Dear Reader, I’m starting with an apology. I promised to write you an autobiographical letter about the things and images that have inspired me and still […]

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26 Words

From random selections to choosing to create a strict Vinca verse form, this project was brought to life through the liberation of constraints.

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Me, you and the goats

What can copywriters learn from behavioural economics? Can social media measurement improve the way we write? Should writers turn to neuroscience to better understand what’s going in readers’ minds? What exactly is tone of voice? How do you write memorable strap lines? Could you make more money as a writer? Does storytelling really have a […]

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