Category Archives: Tone of voice

Planting an idea

By tim | Published: 19/10/2011

Nice touch from the Bishopsgate Kitchen in London: a twist on the old book of matches thing

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WORDSTOCK – One Amazing Day

By tom | Published: 14/10/2011

WORDSTOCK began as a twinkle in our collective eyes at a 26 Board meeting: Could it be possible to attract 70 people who are mad about writing and communications to a wordstorming Saturday somewhere in central London? And if so, who so, where so, when so? Approaching likely punters was the easy bit because 26 [...]

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Wordsnaps

By tim | Published: 13/10/2011

Isn’t it a bit odd to use the conceit of the dictionary definition when your brand name is “rhubarb” – a word sometimes used to connote meaningless talk?

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On argument, instruction and authenticity

By tim | Published: 25/08/2011

It’s refreshing to see a business have and express a point of view

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Passing thoughts

By tim | Published: 22/07/2011

Why have they made one of the most historically rich parts of London sound like an area in Manhattan?

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Postcards from Paradise

By tom | Published: 07/07/2011

Who needs the hassle of traffic jams, rammed airports, heaving ferries and bloated beaches when you can hang out at the Southbank. This glorious rolling festival has been the hit of the summer with thrilling exhibitions, ambush fountains, curious pavilions, an allotment in the sky, and an intriguing language installation that has set everyone talking [...]

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Colourful language

By tim | Published: 21/06/2011

I saw this lovely shop in Delft. I was rather taken with the poem they have in the window – a characterful piece of DIY brand writing.

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Could be foggy

By tim | Published: 07/06/2011

The English language in America is fog-bound. This is hellish serious, more serious than who will be the next Republican nominee for the Presidency

Also posted in History, Jargon, Letters, Magazines, Plain English, Writing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Ruminations

By tim | Published: 24/05/2011

I picked up a carton of the milk chocolate version, looked at the packaging and entered a parallel world of Modern Milk-soaked surrealism.

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LCC — Writing and design

By tim | Published: 19/05/2011

For those of you who were unfortunate enough to endure my talk on writing, design, branding and communication at the London College of Communication; here are those background sources I referred to. And if you weren’t there – some of these might prove interesting anyway. On branding Living identity by Moving Brands Logos are dead [...]

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