Category Archives: Tone of voice

Past tense, future perfect

Errol has rattled down the roll shutter for the last time after running the Hoxton Garage in Cremer Street for 27 years. He featured large in this kaleidoscope of a neighbourhood, chatting to gaggles of visitors and rescuing drivers from the tyranny of their cars. Latterly he embarked on a campaign to raise awareness about […]

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Sound and fury

I aspire to beauty but it can be an ugly world, so I have to record it.

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The Serious Business of Stories

On brand storytelling – I can promise you conflict, strong views, a horrendous piece of jargon and a nice photograph of Zippy and George from Rainbow.

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Yes, no, definitely maybe – part 2

More excellent writing on Scottish independence

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A letter from Michael Wolff

This letter from Michael Wolff was originally commissioned by Kyoorius magazine in Mumbai. Michael contemplates the machinations of the design business, collaboration, humility, and the pitfalls of vanity.   Dear Reader, I’m starting with an apology. I promised to write you an autobiographical letter about the things and images that have inspired me and still […]

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Me, you and the goats

What can copywriters learn from behavioural economics? Can social media measurement improve the way we write? Should writers turn to neuroscience to better understand what’s going in readers’ minds? What exactly is tone of voice? How do you write memorable strap lines? Could you make more money as a writer? Does storytelling really have a […]

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Slave to the rhythm

Rhythm is the hidden magic within great writing.

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Rock Paper Scissors

To mark William Burroughs’ 100th birthday (snippets of him live on in all of us) here’s a bunch of vids. A Man Within CIA Assassin? Thanksgiving prayer William Burroughs photographs Love your enemies Shotgun paintings Dr Benway operates The Threepenny Opera Destroy all rational thought Cut-Ups Junkie Cut-Up Balloons in Black & White Commissioner of Sewers […]

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SIT DOWN AND SHUT UP

  I spent my schooldays staring the glass out of the windows. The poverty of expectation suffocated aspiration. The punitive discipline blunted everything about us. Teachers yawned their way through lessons. I had been imprisoned for a crime I had not committed. I hid from bullies and sports masters in music and art rooms, inventing […]

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Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

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