Category Archives: Jargon

99% right

By tim | Published: 09/11/2010

The 99% name is a memorable counterblast to contemporary scaremongering and crippling community anxiety around young people.

Also posted in Advertising, Brand, Campaigning, Copy analysis, Design, London, Photography, Politics, Tone of voice, Writing | Tagged 99 percent campaign, 99%, 99% campaign, anti-social behaviour, anti-violence, communications, copy, copywriting, crime, Design, issues, linked in, linkedin, london, nudge, Writing, young people | 3 Comments

Plain wrong

By tim | Published: 05/10/2010

Hasn’t business life come to something when so many organisations feel the need to outsource the judgement of communications quality and integrity?

Also posted in Brand, Business, Plain English, Tone of voice, Writing | Tagged Brand, branding, business writing, clarity, clear writing, confidence, copywriting, corporate culture, gobbledygook, honesty, jargon, language, linkedin, plain english, plain english campaign, tone, Tone of voice, trust integrity, words, Writing | 35 Comments

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.