Category Archives: Food

You count

By tim | Published: 26/01/2012

Waitrose – it’s the first time I’ve seen the new ‘You count’ line. I just can’t stop misreading it without the ‘o’ after the ‘c’.

Also posted in Advertising, Brand, Business, Copy analysis, Design, Tone of voice | Tagged , , , | 2 Comments

WORDSTOCK – One Amazing Day

By tom | Published: 14/10/2011

WORDSTOCK began as a twinkle in our collective eyes at a 26 Board meeting: Could it be possible to attract 70 people who are mad about writing and communications to a wordstorming Saturday somewhere in central London? And if so, who so, where so, when so? Approaching likely punters was the easy bit because 26 [...]

Also posted in 26, Art, Authors, Books, Brand, Business, Campaigning, Copy analysis, Design, Free speech, Graffiti, History, Jargon, Letters, London, Magazines, Photography, Poetry, Reading, Storytelling, Tone of voice, Workshops, Writing | 4 Comments

Sweetly mixed

By tim | Published: 13/09/2010

The need to ensure that museum visitors ‘get’ everything first time is corrosive and limiting. There’s nothing wrong with captions and catalogues that stretch our understanding, that is what the process of learning involves, after all

Also posted in Design, Graffiti, History, Storytelling, Tone of voice, Travel, Writing | Tagged , , , , , , | 7 Comments

Fire & Knives

By tim | Published: 12/04/2010

This new food quarterly is full of visual treats and shows some deft editorial design touches, but it’s the writing that makes this a rather delicious experience.

Also posted in Design, Magazines, Writing | Tagged | Leave a comment