Category Archives: Design

You count

By tim | Published: 26/01/2012

Waitrose – it’s the first time I’ve seen the new ‘You count’ line. I just can’t stop misreading it without the ‘o’ after the ‘c’.

Also posted in Advertising, Brand, Business, Copy analysis, Food, Tone of voice | Tagged , , , | 2 Comments

Comfortable among the clouds

By tim | Published: 24/01/2012

Joseph Roth’s What I Saw captures his impressions and observations as he wanders Berlin in the years between the two World Wars. He re-constructs the city before the reader’s eyes. But it’s very much his Berlin – one moment a hard reality of stone and traffic, the next a floating world of dizzying shapes and elusive symbols.

Also posted in Authors, Books, History, Writing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Buskers told to Foxtrot Oscar

By tim | Published: 22/01/2012

‘Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation.’

Also posted in Authors, Copy analysis, Free speech, History, Jargon, London, Plain English, Poetry, Tone of voice, Writing | Tagged , , , , , , | 1 Comment

Random Spectacular

By tim | Published: 14/12/2011

Spitalfields Life is an important counter-argument to the ridiculous but common notion that people don’t like to read online.

Also posted in Attention span, Authors, London, Magazines, Photography, Reading, Writing | Tagged , , , , , , , , , , , , , , | 7 Comments

Planting an idea

By tim | Published: 19/10/2011

Nice touch from the Bishopsgate Kitchen in London: a twist on the old book of matches thing

Also posted in Brand, Business, London, Tone of voice, Writing | Tagged , , , , , , , , | 1 Comment

WORDSTOCK – One Amazing Day

By tom | Published: 14/10/2011

WORDSTOCK began as a twinkle in our collective eyes at a 26 Board meeting: Could it be possible to attract 70 people who are mad about writing and communications to a wordstorming Saturday somewhere in central London? And if so, who so, where so, when so? Approaching likely punters was the easy bit because 26 [...]

Also posted in 26, Art, Authors, Books, Brand, Business, Campaigning, Copy analysis, Food, Free speech, Graffiti, History, Jargon, Letters, London, Magazines, Photography, Poetry, Reading, Storytelling, Tone of voice, Workshops, Writing | 3 Comments

Wordsnaps

By tim | Published: 13/10/2011

Isn’t it a bit odd to use the conceit of the dictionary definition when your brand name is “rhubarb” – a word sometimes used to connote meaningless talk?

Also posted in Brand, Business, London, Tone of voice, Writing | Tagged , , , , , , , | 1 Comment

Writer’s block

By tim | Published: 13/09/2011

The Silver Jubilee Crystal Crown was sculpted by Arthur Fleischmann, who pioneered carving in Perspex. It is the largest solid block of Acrylic in the world. It was originally made in 1968 for Stanley Kubrick’s film “2001 – A Space Odyssey”

Also posted in Art, History, London, Writing | Tagged , , , , , , , , , | 3 Comments

A brief sunshine

By tim | Published: 30/08/2011

So, the installation you can see in the image above is by Joseph Kosuth, and you’ll find it in Southwark. The words are from the closing chapter of Charles Dickens’ The Pickwick Papers.

Also posted in Art, History, London, Photography, Storytelling, Writing | Tagged , , , , , , | 1 Comment

On argument, instruction and authenticity

By tim | Published: 25/08/2011

It’s refreshing to see a business have and express a point of view

Also posted in Brand, Business, Copy analysis, Storytelling, Tone of voice, Writing | Tagged , , , , , , , | 10 Comments