Category Archives: Copy analysis

You count

By tim | Published: 26/01/2012

Waitrose – it’s the first time I’ve seen the new ‘You count’ line. I just can’t stop misreading it without the ‘o’ after the ‘c’.

Also posted in Advertising, Brand, Business, Design, Food, Tone of voice | Tagged advertising, strap lines, waitrose, you count | 2 Comments

Buskers told to Foxtrot Oscar

By tim | Published: 22/01/2012

‘Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation.’

Also posted in Authors, Design, Free speech, History, Jargon, London, Plain English, Poetry, Tone of voice, Writing | Tagged jargon, oscar wilde, shakespeare, sign, southwark council, words, writing style | 1 Comment

Tis as human a little story

By tim | Published: 09/12/2011

Designers don’t always limit themselves to pure function; why should copywriters restrict themselves to functional language?

Also posted in Authors, Brand, Business, Jargon, Plain English, Reading, Tone of voice, Writing | Tagged business writing, copywriting, finnegans wake, james loyce, language, linkedin, plain english, plain english day, tim rich, words, Writing | 4 Comments

WORDSTOCK began as a twinkle in our collective eyes at a 26 Board meeting: Could it be possible to attract 70 people who are mad about writing and communications to a wordstorming Saturday somewhere in central London? And if so, who so, where so, when so? Approaching likely punters was the easy bit because 26 [...]

Also posted in 26, Art, Authors, Books, Brand, Business, Campaigning, Design, Food, Free speech, Graffiti, History, Jargon, Letters, London, Magazines, Photography, Poetry, Reading, Storytelling, Tone of voice, Workshops, Writing | 4 Comments

On argument, instruction and authenticity

By tim | Published: 25/08/2011

It’s refreshing to see a business have and express a point of view

Also posted in Brand, Business, Design, Storytelling, Tone of voice, Writing | Tagged argument, authenticity, Brand, Business, chocolate, seeds of change, Tone of voice, Writing | 10 Comments

Passing thoughts

By tim | Published: 22/07/2011

Why have they made one of the most historically rich parts of London sound like an area in Manhattan?

Also posted in Brand, Business, Design, Jargon, London, Tone of voice, Writing | Tagged Brand, branding, brands, copy, copywriting, inmidtown, jargon, london, mid town, Writing | 8 Comments

Ruminations

By tim | Published: 24/05/2011

I picked up a carton of the milk chocolate version, looked at the packaging and entered a parallel world of Modern Milk-soaked surrealism.

Also posted in Brand, Design, Tone of voice, Writing | Tagged Brand, branding, Business, dairy, Design, linkedin, modern milk, Tone of voice, words, Writing | 14 Comments

Visual editing

By tim | Published: 13/04/2011

A contemporary version of Swiss Design doesn’t have to mean clean lines and stark type, just the unremitting application of logic, analysis and clarity to the design process.