Category Archives: Business

Turned out nice again

The Southbank Centre invited me to create a language installation for the Festival of Neighbourhood. The site stretches from Waterloo Bridge to the London Eye, and incorporates the new Jubilee Gardens that front the old Shell complex. Language is a strong theme in this year’s summer festivities. They include the London Literary Festival, typo-graphics by […]

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Apostrophegeddon

Writing is not about rules, but communicating ideas. Any company that rejects a job application because of a misplaced apostrophe is barking up the wrong tree. The most original thinkers I work with struggle to tie their shoelaces.

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Sorry tale

These printed apologies demonstrate one thing very clearly – when a company has its back against the wall it turns to words not pictures.

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On authenticity

There is, as far as design is concerned, a problem in that authenticity is perceived by many as being reliant on the final outcome of the act.

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50 shades of sorry

Sorry is one of the most subjective words in the English language because it can be infected with so many nuances. Far from expressing genuine contrition, governments, businesses, public figures and (sorry about this) you and me use apologies to divert attention, manage expectations, resuscitate reputations, and even implicate the victim. 2013 has already seen […]

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Noisy perfection

I am sitting in the Bodleian Library with Dr Christopher Fletcher, a Fellow of Exeter College, member of the English Faculty and Keeper of Special Collections. On the table between us is a yellowing manuscript of translucent pages inscribed with a neat copperplate script in brown ink. It is the autograph draft manuscript of The […]

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From the heart

“Brand is not a communication issue,” says Olins, “it is an issue of communication plus behaviour plus product.”

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Heavenly bodies

A hop, skip and jump from the Olympic VIP entertainment suites where regimes with appalling human right records are enjoying a break from torturing their citizens, is a simple, humble encampment of Eelam Tamils. Gobi Sivanthan is on hunger strike to raise awareness about Black July, 1983. According to Tamils Against Genocide, this is the period […]

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The noise of waters

The Thames Water van was on a street nearby. ‘We love water’ suggests these providers of London-based aquatic solutions are making a noble effort to sound friendly and engaging.

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Back to Midtown

If you’re going to promote an area’s links with great writers, you have to do better than ‘The Bloomsbury Set, based in the area included Virginia Woolf and E.M. Forster.’ It doesn’t even make sense.

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