Category Archives: Business

You count

By tim | Published: 26/01/2012

Waitrose – it’s the first time I’ve seen the new ‘You count’ line. I just can’t stop misreading it without the ‘o’ after the ‘c’.

Also posted in Advertising, Brand, Copy analysis, Design, Food, Tone of voice | Tagged , , , | 2 Comments

Consider yourself at home

By tim | Published: 16/12/2011

This is one of my favourite customer service signs, complete with seasonal make-over. You’ll find it in Gaddis & Co, in Luxor, Egypt.

Also posted in Brand, History, Photography, Tone of voice, Writing | Tagged , , , , , , , | 1 Comment

Tis as human a little story

By tim | Published: 09/12/2011

Designers don’t always limit themselves to pure function; why should copywriters restrict themselves to functional language?

Also posted in Authors, Brand, Copy analysis, Jargon, Plain English, Reading, Tone of voice, Writing | Tagged , , , , , , , , , , | 4 Comments

The Look of Love

By tom | Published: 29/11/2011

Most of the fundraising projects I work on are with destitute human rights foundations struggling for survival. Exterior events always seem to take place in the doldrums of winter on the streets of London, New York, Paris, Madrid or Den Haag which may sound glamorous but involves dripping tents, mobile blind spots, failing generators, obstreperous [...]

Also posted in Campaigning, Education, Families, Health, Science, Storytelling, Writing | 1 Comment

Planting an idea

By tim | Published: 19/10/2011

Nice touch from the Bishopsgate Kitchen in London: a twist on the old book of matches thing

Also posted in Brand, Design, London, Tone of voice, Writing | Tagged , , , , , , , , | 1 Comment

WORDSTOCK – One Amazing Day

By tom | Published: 14/10/2011

WORDSTOCK began as a twinkle in our collective eyes at a 26 Board meeting: Could it be possible to attract 70 people who are mad about writing and communications to a wordstorming Saturday somewhere in central London? And if so, who so, where so, when so? Approaching likely punters was the easy bit because 26 [...]

Also posted in 26, Art, Authors, Books, Brand, Campaigning, Copy analysis, Design, Food, Free speech, Graffiti, History, Jargon, Letters, London, Magazines, Photography, Poetry, Reading, Storytelling, Tone of voice, Workshops, Writing | 3 Comments

Wordsnaps

By tim | Published: 13/10/2011

Isn’t it a bit odd to use the conceit of the dictionary definition when your brand name is “rhubarb” – a word sometimes used to connote meaningless talk?

Also posted in Brand, Design, London, Tone of voice, Writing | Tagged , , , , , , , | 1 Comment

On argument, instruction and authenticity

By tim | Published: 25/08/2011

It’s refreshing to see a business have and express a point of view

Also posted in Brand, Copy analysis, Design, Storytelling, Tone of voice, Writing | Tagged , , , , , , , | 10 Comments

Passing thoughts

By tim | Published: 22/07/2011

Why have they made one of the most historically rich parts of London sound like an area in Manhattan?

Also posted in Brand, Copy analysis, Design, Jargon, London, Tone of voice, Writing | Tagged , , , , , , , , , | 8 Comments

Postcards from Paradise

By tom | Published: 07/07/2011

Who needs the hassle of traffic jams, rammed airports, heaving ferries and bloated beaches when you can hang out at the Southbank. This glorious rolling festival has been the hit of the summer with thrilling exhibitions, ambush fountains, curious pavilions, an allotment in the sky, and an intriguing language installation that has set everyone talking [...]

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