Category Archives: Business

Sound and fury

I aspire to beauty but it can be an ugly world, so I have to record it.

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The Serious Business of Stories

On brand storytelling – I can promise you conflict, strong views, a horrendous piece of jargon and a nice photograph of Zippy and George from Rainbow.

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A letter from Michael Wolff

This letter from Michael Wolff was originally commissioned by Kyoorius magazine in Mumbai. Michael contemplates the machinations of the design business, collaboration, humility, and the pitfalls of vanity.   Dear Reader, I’m starting with an apology. I promised to write you an autobiographical letter about the things and images that have inspired me and still [...]

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Me, you and the goats

What can copywriters learn from behavioural economics? Can social media measurement improve the way we write? Should writers turn to neuroscience to better understand what’s going in readers’ minds? What exactly is tone of voice? How do you write memorable strap lines? Could you make more money as a writer? Does storytelling really have a [...]

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Slave to the rhythm

Rhythm is the hidden magic within great writing.

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Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

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Less is more…more or less

I’m still buzzing from the D&AD Awards Ceremony at The Roundhouse in June. It was extra brilliant this year because Neville Brody (D&AD President and founder of the Anti-Design Festival) masterminded a parody of awards ceremonies. We got the 1970s light show, street-cred beatboxer, fetishistic nouvelle cuisine, fledgling artists and actors waiting tables, and sexy [...]

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From home to home

A collaborative poem on a building site hoarding makes for a more interesting, intriguing piece of communication

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Typographical salvage

Fellow typophiles and letterati might want to direct themselves to Glyphics Signs on Leonard Street, EC2. The company makes all manner of signage and print, from wayfinding and wallpaper to vinyls and hand lettering. But the real draw is the eclectic collection of alphabetical orphans they have for sale.

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Turned out nice again

The Southbank Centre invited me to create a language installation for the Festival of Neighbourhood. The site stretches from Waterloo Bridge to the London Eye, and incorporates the new Jubilee Gardens that front the old Shell complex. Language is a strong theme in this year’s summer festivities. They include the London Literary Festival, typo-graphics by [...]

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