Category Archives: Advertising

You count

By tim | Published: 26/01/2012

Waitrose – it’s the first time I’ve seen the new ‘You count’ line. I just can’t stop misreading it without the ‘o’ after the ‘c’.

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Postcards from Paradise

By tom | Published: 07/07/2011

Who needs the hassle of traffic jams, rammed airports, heaving ferries and bloated beaches when you can hang out at the Southbank. This glorious rolling festival has been the hit of the summer with thrilling exhibitions, ambush fountains, curious pavilions, an allotment in the sky, and an intriguing language installation that has set everyone talking [...]

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The music of writing

By tim | Published: 25/04/2011

Bernbach’s position reflects both the interest Madison Avenue developed in psychology and its cynical fantasy that it controlled people’s behaviour.

Also posted in 26, Brand, Business, Tone of voice, Writing | Tagged , , , , , , , , | 1 Comment

No real point

By tim | Published: 16/11/2010

Cheryl Cole and L’Oreal ads are common targets of mimicry, but this artist hasn’t done enough to move the narrative on.

Also posted in Art, Brand, Business, Campaigning, Copy analysis, Design, Graffiti, London, Writing | Tagged , , , , , , , , , | 8 Comments

99% right

By tim | Published: 09/11/2010

The 99% name is a memorable counterblast to contemporary scaremongering and crippling community anxiety around young people.

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Are you a ninny?

By tim | Published: 27/10/2010

Why is so much print advertising so very bad? Still. Today. After all these decades when Advertising with a cap A has enjoyed such success, glamour, adulation and influence?

Also posted in Books, Brand, Business, Copy analysis, Design, Tone of voice, Writing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

One from the archive — Balls™

By tim | Published: 27/09/2010

If you set out to celebrate engineering you must ensure your copy is brilliantly engineered. The ideas must make sense. The thoughts must connect. The jargon should lead to illumination, not frustration. The benefits should flow from the conversation, not remain obscured by self-satisfied technical babble.

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Brighton rock

By tim | Published: 09/06/2010

I’ve just seen a rather startling example of what happens when the big idea behind a campaign isn’t followed through in the detail. It’s a recruitment initiative from Brighton & Hove City Council, which is hoping to attract four new ‘strategic directors’ …

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