Category Archives: Advertising

Sound and fury

I aspire to beauty but it can be an ugly world, so I have to record it.

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The Serious Business of Stories

On brand storytelling – I can promise you conflict, strong views, a horrendous piece of jargon and a nice photograph of Zippy and George from Rainbow.

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A letter from Michael Wolff

This letter from Michael Wolff was originally commissioned by Kyoorius magazine in Mumbai. Michael contemplates the machinations of the design business, collaboration, humility, and the pitfalls of vanity.   Dear Reader, I’m starting with an apology. I promised to write you an autobiographical letter about the things and images that have inspired me and still [...]

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First principle

‘Digital first’.

It’s such a harmless phrase, almost inoffensive in its bland yet bald stating of what is an obvious truth.

Except it’s not – not harmless, and not even necessarily a truth, obvious or otherwise.

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Slave to the rhythm

Rhythm is the hidden magic within great writing.

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Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

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Less is more…more or less

I’m still buzzing from the D&AD Awards Ceremony at The Roundhouse in June. It was extra brilliant this year because Neville Brody (D&AD President and founder of the Anti-Design Festival) masterminded a parody of awards ceremonies. We got the 1970s light show, street-cred beatboxer, fetishistic nouvelle cuisine, fledgling artists and actors waiting tables, and sexy [...]

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From home to home

A collaborative poem on a building site hoarding makes for a more interesting, intriguing piece of communication

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Typographical salvage

Fellow typophiles and letterati might want to direct themselves to Glyphics Signs on Leonard Street, EC2. The company makes all manner of signage and print, from wayfinding and wallpaper to vinyls and hand lettering. But the real draw is the eclectic collection of alphabetical orphans they have for sale.

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Apostrophegeddon

Writing is not about rules, but communicating ideas. Any company that rejects a job application because of a misplaced apostrophe is barking up the wrong tree. The most original thinkers I work with struggle to tie their shoelaces.

Also posted in Art, Authors, Books, Brand, Business, Campaigning, Colloquialisms, Copy analysis, Corporate communications, Crisis communications, Design, Education, Free speech, History, Jargon, Media, Plain English, Poetry, Politics, Reading, Storytelling, Tone of voice, Vocabulary, Writing | Tagged , , , , , , , , , | Leave a comment