Category Archives: 26

You can read more about 26 at http://www.26.org.uk

The music of writing

Bernbach’s position reflects both the interest Madison Avenue developed in psychology and its cynical fantasy that it controlled people’s behaviour.

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Trust Me I’m A Doctor

Trust Me I’m A Doctor is a 26 second video made for the Helen Bamber Foundation to raise awareness of doctors and psychiatrists involved in torture.

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Some problems with ‘tone of voice’

Public bodies should only launch anti-jargon ‘campaigns’, ‘drives’, ‘initiatives’ and ‘guides’ if they really are trying to make a lasting improvement to their language.

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A blazing star

Despite the anti-popery, there’s something Bellocose about Lewes Bonfire’s combination of dark fuming and expressive zest, this farrago of black powders. Effigies of ‘Enemies of Bonfire’ – usually local officials – are paraded on pikes, but there’s also a sense of togetherness and vitality.

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Attention

Far from being helpless victims of technology-driven dumbing-down, we are actively paying attention in all sorts of new and productive ways.

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Writing wrongs

Denouncing gobbledygook generates headlines and can be claimed as an ‘initiative’, but it requires more than words to solve a problem with words.

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The game of the name

A good name rolls the most relevant points about the organisation or thing or activity into one word or phrase. It’s a linguistic roulade. When something is tough to name it’s often because the proposition isn’t clear and compelling. You can’t create a meaningful, memorable name unless there’s something meaningful and memorable to convey.

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Making every word tell

Without confidence in your audience you can’t produce writing with personality.

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Blake Morrison

“When you spend all day working with words, sometimes you can articulate things that others are feeling in a way that a dry political approach cannot. That is the role of the creative writer, the poet, and the novelist. They can engage at the human level, touch people, move people and inspire people to take […]

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26:50 — Free to write

26:50 is a remarkable creative partnership between two organisations – the writers’ group 26 and International PEN – marking 50 years of the International PEN Writers in Prison committee. Fifty UK-based writers (all members of 26) were given 50 words to write about one of Pen’s emblematic cases – authors who have been persecuted for their words […]

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