Category Archives: 26

You can read more about 26 at http://www.26.org.uk

Rubbish story

By Andy | Published: 09/10/2012

For the past few years, I’ve collected handwritten notes that have been abandoned on London’s streets. Now a new form of writing is born – ‘litterature’

Also posted in Art, Design, Letters, London, Poetry, Reading, Storytelling, Writing | Tagged , , , , , , , , , , | 5 Responses

From the heart

By tim | Published: 04/09/2012

“Brand is not a communication issue,” says Olins, “it is an issue of communication plus behaviour plus product.”

Also posted in Advertising, Brand, Business, Design, Tone of voice, Writing | Tagged , , , , , , , , , , , , , , | 25 Responses

Stringing words together

By Fiona | Published: 24/10/2011

Playing a piece of music is like telling a story. A good storyteller knows how to capture an audience’s attention, vary the pace, add in the detail that hooks the imagination

Also posted in Storytelling, Workshops, Writing | Tagged , , , , , , , , , , , | 7 Responses

WORDSTOCK – One Amazing Day

By tom | Published: 14/10/2011

WORDSTOCK began as a twinkle in our collective eyes at a 26 Board meeting: Could it be possible to attract 70 people who are mad about writing and communications to a wordstorming Saturday somewhere in central London? And if so, who so, where so, when so? Approaching likely punters was the easy bit because 26 [...]

Also posted in Art, Authors, Books, Brand, Business, Campaigning, Copy analysis, Design, Food, Free speech, Graffiti, History, Jargon, Letters, London, Magazines, Photography, Poetry, Reading, Storytelling, Tone of voice, Workshops, Writing | 5 Responses

One amazing day

By tom | Published: 08/09/2011

Spend an exhilarating day with members of 26 developing your writing skills, listening to great writers talking about writing, and enjoy language games designed to expand your horizons

Also posted in Writing | Tagged , , , , | 4 Responses

Postcards from Paradise

By tom | Published: 07/07/2011

Who needs the hassle of traffic jams, rammed airports, heaving ferries and bloated beaches when you can hang out at the Southbank. This glorious rolling festival has been the hit of the summer with thrilling exhibitions, ambush fountains, curious pavilions, an allotment in the sky, and an intriguing language installation that has set everyone talking [...]

Also posted in Advertising, Art, Brand, Business, Campaigning, Design, Graffiti, History, Jargon, London, Photography, Poetry, Politics, Reading, Storytelling, Tone of voice, Travel, Writing | Leave a comment

The music of writing

By tim | Published: 25/04/2011

Bernbach’s position reflects both the interest Madison Avenue developed in psychology and its cynical fantasy that it controlled people’s behaviour.

Also posted in Advertising, Brand, Business, Tone of voice, Writing | Tagged , , , , , , , , | 6 Responses

Trust Me I’m A Doctor

By tom | Published: 03/12/2010

Trust Me I’m A Doctor is a 26 second video made for the Helen Bamber Foundation to raise awareness of doctors and psychiatrists involved in torture.

Also posted in Campaigning, Free speech, Politics, Writing | Tagged , , , , , , , , , , , , , , | 2 Responses

Some problems with ‘tone of voice’

By tim | Published: 01/12/2010

Public bodies should only launch anti-jargon ‘campaigns’, ‘drives’, ‘initiatives’ and ‘guides’ if they really are trying to make a lasting improvement to their language.

Also posted in Brand, Business, Jargon, Plain English, Tone of voice, Writing | Tagged | 13 Responses

A blazing star

By tim | Published: 05/11/2010

Despite the anti-popery, there’s something Bellocose about Lewes Bonfire’s combination of dark fuming and expressive zest, this farrago of black powders. Effigies of ‘Enemies of Bonfire’ – usually local officials – are paraded on pikes, but there’s also a sense of togetherness and vitality.

Also posted in Authors, Books, Free speech, History, Photography, Plain English, Politics, Tone of voice, Writing | Tagged , , , , , , , , , , , , , , , , , , | 4 Responses