Author Archives: tim

Sound and fury

I aspire to beauty but it can be an ugly world, so I have to record it.

Posted in Advertising, Art, Authors, Brand, Business, Colloquialisms, Football, History, Jargon, Tone of voice, Writing | Leave a comment

The Serious Business of Stories

On brand storytelling – I can promise you conflict, strong views, a horrendous piece of jargon and a nice photograph of Zippy and George from Rainbow.

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A Fourth World

It is a love letter to what can unite us; perhaps even a glimpse of a future world without borders.

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Yes, no, definitely maybe – part 2

More excellent writing on Scottish independence

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Yes, no, definitely maybe

The battle for and against Scottish independence is inspiring some fine writing.

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26 Words

From random selections to choosing to create a strict Vinca verse form, this project was brought to life through the liberation of constraints.

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Me, you and the goats

What can copywriters learn from behavioural economics? Can social media measurement improve the way we write? Should writers turn to neuroscience to better understand what’s going in readers’ minds? What exactly is tone of voice? How do you write memorable strap lines? Could you make more money as a writer? Does storytelling really have a […]

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Slave to the rhythm

Rhythm is the hidden magic within great writing.

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Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

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Second Person

On the trail of Ian McEwan in Norwich, the City of Literature

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