Monthly Archives: November 2014

On Elfgate

In the early days of writing for websites, when the Internet was still barely off the edge of Sir Timothy Berners-Lee’s desk, this sort of content, measured in volume and not clarity, was a form of the blight known as shovelware.

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The Serious Business of Stories

On brand storytelling – I can promise you conflict, strong views, a horrendous piece of jargon and a nice photograph of Zippy and George from Rainbow.

Posted in Advertising, Brand, Business, Copy analysis, Corporate communications, Crisis communications, Education, Jargon, Reading, Storytelling, Tone of voice, Writing | Tagged , , , , , , , , , , | Leave a comment