Monthly Archives: May 2014

26 Words

From random selections to choosing to create a strict Vinca verse form, this project was brought to life through the liberation of constraints.

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Me, you and the goats

What can copywriters learn from behavioural economics? Can social media measurement improve the way we write? Should writers turn to neuroscience to better understand what’s going in readers’ minds? What exactly is tone of voice? How do you write memorable strap lines? Could you make more money as a writer? Does storytelling really have a […]

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First principle

‘Digital first’.

It’s such a harmless phrase, almost inoffensive in its bland yet bald stating of what is an obvious truth.

Except it’s not – not harmless, and not even necessarily a truth, obvious or otherwise.

Posted in Advertising, Brand, Design, Digital, Internet, Marketing, Media, Writing | Leave a comment

Slave to the rhythm

Rhythm is the hidden magic within great writing.

Posted in 26, Advertising, Authors, Books, Brand, Business, Corporate communications, Design, Editing, Education, Free speech, Magazines, Media, Reading, Storytelling, Tone of voice, Writing | Tagged , , , , , , , , , , , , , | Leave a comment