Monthly Archives: November 2013

At 66000mph

Some pieces from us that you may have missed: Attention span Far from being helpless victims of technology-driven dumbing-down, we are actively paying attention in all sorts of new and productive ways. Calisthenics for the brain The act of writing can help us to explore new ideas, clarify what we know and don’t know, and [...]

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Why stories matter

If there isn’t something to oppose or resolve it isn’t a story.

Posted in Advertising, Brand, Business, Design, Plain English, Storytelling, Tone of voice, Vocabulary, Writing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment