Monthly Archives: April 2013

Street type

a lovely exercise that helps to sharpen your eye, and your thinking, about the designed world around you.

Posted in Advertising, Design, Graffiti, London, Photography, Tone of voice, Typography, Writing | Leave a comment

Sorry tale

These printed apologies demonstrate one thing very clearly – when a company has its back against the wall it turns to words not pictures.

Posted in Advertising, Brand, Business, Copy analysis, Corporate communications, Crisis communications, Jargon, Letters, Media, Plain English, Storytelling, Tone of voice, Writing | Tagged , , , , , , , , , | Leave a comment